Project on E- Tailing

DFHYCGVSDYHJ E-Tailing E-tailing or E-retailing refers to the selling of retail goods electronically over the Internet. The term is a short realise for electronic retailing, and surfaced in the 1990s for being frequently use over the Internet. The term is an inevitable addition to other similar hurt such as e-business, e-mail, and e-commerce. E-tailing usually refers to the business-to-consumer (B2C) transactions. Online retailing is classified into three primary(prenominal) categories 1. Click The businesses that operate just now through the online channel fall into this category.Prominent examples in this category include Dell, Amazon. com and e-Bay. 2. Click and Brick The businesses that use both the online as tumefy as the offline channel fall into this category. Common example includes Barnes and Nobles. 3. Brick and Mortar This is the formulaic mode of retailing. The businesses that do not use the latest retailing transmit and still rely upon the conventional mode be long to this category. E-tailing offers the consumers huge amounts of breeding in the form of web sites with useful links to similar sites that allows consumers to equalise yields by looking at individual items.The convenience of online shopping is left(p) indeed. Shopping out of your home or office reduces the stresses of waiting in lines and dealing with irritating sales people. E-tailing causes problems with fit, since the consumer cannot try the items on. Return policies may likewise act as turn offs and items can be difficult to return. The expatriation and handling costs may turn the customers away. E-tailing requires technology savvy customers and this puts a limit on its potential reach. E-tailing is emerging as an interesting phenomenon in the retail industry that is on a rise despite the disadvantages associated with it.Advantages of e tailing * Minimal investment * Comfortable and easy to use * guest interaction * Mass media * Search option * User friendly * planet ary reach Disadvantages of e-tailing * Security issues * Customer retention * Unsuitable for certain product categories * Complicated medium * Shopping is still a touch-feel-hear experience * special(a) access to internet Yebhi Yebhi began as BigShoeBazaar. com, has a registered user base of active 1. 5 million people, of who about half a million pack transacted on the site.Nex+ 9us Venture Partners and N. R. Narayana Murthys Catamaran Ventures invested Rs 40 crore in Agarwals alliance in mid-2011. On July 10th 2012, Big Shoe Bazaar India Pvt Ltd. possessor of Brand Yebhi. com announced that it has raised INR 100 Cr in serial publication C round of funding led by Fidelity return Partners India and Qualcomm. PILOT STUDY Dear sir/madam We the students of Gogte Institute of technology, Mba Department atomic number 18 conducting a survey on Assessing new category for Yebhi. com for our curriculum. We kindly postulation you to provide your views.The information collected will be used only for academic purpose and will be held confidential. Students conducting the survey Amruta, Rohit, Ketan, Aishvarya, Pooja, Apoorva. Thanking you Yours truly group members Name of the respondent Occupation Address (optional) Dichotomous questions that is they have 2 options such as yes or no Multiple choice questions many another(prenominal) options (max-5) Scale Questions using the scales such as thrustone scaling, multidimensional scaling. Q. 1) Are you apprised about internet? a) yes b) no If yes to Q. go to Q. 2 Q. 2) How do you privilege shopping? a) retail store b) online shopping c) others please discipline Q. 3) Do you know about online shopping? a) yes b) no If yes to Q. 3 go to Q. 4 Q. 4) Which online site do you privilege shopping? a) flipkart b) homeshop 18 c) yebhi d) myntra e) others please specify Q. 5) Which are the products you purchase? a) Electronic goods b) Apparels c) Books d) Footwears e) Others please specify Q. 6) Which brands do you prefer shopping online? a) Nike b) Addidas c) John players d)