The Function of International Marketing Strategies Assignment

The Function of International Marketing Strategies - Assignment ExampleThe Freitag enterprise is now a thriving success, selling suitcases from 350 locations across the world in Berlin, Cologne, Davos, New York, Hamburg, and Zurich (FREITAG, 2011). They also have an online shop, which adds to their revenue massively. The factory in which these bags are made is situated in Switzerland, near the cross-city highway, which was part of the initial inspiration for the first bag in 1993. This brand has become well known and loved in several locations across the world, specially Japan and England, all in a span of just a few years. The main render is in Zurich, in the country to which it not only belongs but also one with one of its highest human body of consumers. Like every business, Freitag has had its setbacks and shocks during periods of recession. The solution it chose to such problems was diversification and expansion in geographical markets, rather than trim the existing operat ions. For such expansion, the board of directors is currently searching for the right locations. As a Freitag employee, I would ilk to suggest the brazilian market to them. There would be several benefits of entering this market, of example the high creation and further expected growth rate, the free market economy, their exchange rate, highly developed telecom sector, and finally, Brazils elevated purchasing power parity.Initially, Freitag go forth capture 8 to 9 percent of the market, a goal that it plans to achieve by the time their second year-ends. After this is achieved, it will move on to establishing itself as a fashion brand. The cities it will initially be introducing its product to will be the large cities of Brazil, for example, Brasilia, Sao Paulo, Salvador, Rio de Janerio, Manaus, Curitiba, Belo Horizonte and Rio de Janerio. It will offer these new customers a retail price of 100 Brazilian real and will toast its product as being innovative, refreshing, and tailor ed according to the specifications