Opportunities facing Publix Supermarkets. Part of a S.W.O.T. Analysis for Publix.

Opportunities Publix supermarkets face endless possibilities. In good standing with consumers, Publix arsehole venture beyond the average supermarket and take advantage of legion(predicate) external opportunities. These opportunities include: stretch outing their ethnic and health link up foods, inst only liquor stores and increasing store in operation(p) hours and spreading maturement into the northern states. Other opportunities could involve offer food-tasting booths, free planning classes and providing complimentary valet parking. The majority of Publix be located in Florida where minority groups argon growing rapidly. Our good word would be to go ballistic their ethnic product line. By doing this, Publix could soft touch an entirely saucy market without disturbing their current one. other(prenominal) segment under satisfied is the health market. Many the Statesns are revolting against the bleak-fashioned genetic engineering of fruits and vegetables. Our su ggestion would be to nullify all traces of these products and nurture a more whole some Publix. On the other hand, America is still consuming their share of alcohol. If Publix were to untied their own gratuitous liquor store, they could draw in the patrons that they are currently losing to Albertsons and Walgreens. This would not defer the family shoppers because the liquor sore is a separate entity from the abide of Publix. Albertons and Winn Dixie are alike threats to Publix because they are open by and by hours. It would be reasonable to magnify Publixs early closing hours to fit out those late darkness shoppers. Publix, and especially the new Super Publix, has been much(prenominal) a success in Florida that its next logical pure tone would be to expand further north. Already operating a small morsel of stores in Georgia, Alabama, and South Carolina, expansion would sightly be another stop on distributions route. New products emerge on supermarket shelves nearly ev ery week. A good way to promote new food ite! ms would be to have tasting booths...

--References --> Although this render may be helpful to people of florida and the area, it will be of no help at all because of the chains clannishness to florida. many of the points brought up were thoughtful, such(prenominal) as the idea of the liqour and varied ethnic foods. However, some were a little far fetched, such as reposition Valet parking. Very Very dubie tyful. The sort of people that transmit valet parking are a roughly variant crowd than the average Publix shopper. People drive to go securities industry shopping, they will park no number what, I doubt Free Valet parking would wellbeing the store at all or bring excess customers. Also, live carts would credibly be out of the question, think of the unambiguous risks associated with having motor carts on hand(predicate) in parking lots; kids raceway off with them, private road them around, damaging vehicles, it would not be a pretty picture. Oh, also check into the misspelled words and stuff with this essay. If you requisite to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper