Marketing Features of Small Winery Websites: Best Practices of Early Internet Adopting Australian Wineries

MARKETING FEATURES OF SMALL WINERY WEBSITES: BEST PRACTICES OF EARLY pull in profit ADOPTING AUSTRALIAN WINERIES (REFEREED) Carmine Sellitto Victoria University, Australia Mark McKenzie, prissy booze-coloured Industry Association, Australia Carmine.Sellitto@vu.edu.au Abstract This report card reports on the website merchandise practices by a group of early earnings adopting Australian wine-coloredries practices that could be appropriate for other wineries to emulate. Case study synopsis is utilize to identify pertinent website market features of junior-grade wineries fixed in the Australian state of Victoria mapping these features to wine maker seam activities associated with customer information provision, direct sales, winery lump alliances and website management. The paper investigates the motives behind winery website features and identifies the perceived note benefits resulting from on that point implementation. In an environment where numerous generic electron ic marketing and business models are reported, this study is significant for its application particular(prenominal) probe one that has practical website marketing implications for the small Australian winery. door In recent times the Australian wine industry has transformed itself by becoming more outward looking, with a focus on global markets and exporting.

This change in guidance has been achieved by adding value to the wine industrys basic convergence by improving of winemaking processes, and by enhancing distribution and marketing transmit (Anderson 2000; Hardie 2000). The industry has also adopted Inte rnet applications much(prenominal) as email! and the World Wide Web applications that necessitate provided wineries a powerful avenue for the direct marketing and sell of wine (Goodman 2001; Sellitto and Martin 2002; Sellitto et al. 2003). Various authors suggest that the wine industry in general, and small wineries in particular, can benefit from the adoption of Internet technologies be it for marketing, enhancing communication or for electronic...If you want to get a total essay, order it on our website: OrderCustomPaper.com

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